“You know how I play and speak. But do you know how I smell?” Check this video: https://www.youtube.com/watch?v=L9S3shxtF1E These are the exact words that Ganguly says in the Denver ad. Then he goes on to spray Denver all over him and says that Denver is the “scent of his success”. Let us visualize it in […]
Ganguly wants us to smell him Read More »
A renowned senior editor had once written about the recent trend of PR that agencies are trying to engage in. As per him, PR has come down to the agency claiming an achievement when a certain news of the organisation or brand gets released in an online publication and are read by only 3 individuals:
PR tune kya kiya??? Read More »
“I do not work with small-time actors. My ad films always have celebrities.” I was attending a seminar where a leading ad-film maker commented during his speech. Quite a feat to be proud of!!! This is an issue that I have always encountered in this country. Brands love celebrities!!! Nothing wrong with that. There are
It’s just another role to play. Read More »
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